PINTEREST CONTENT STRATEGY
For: The Natural Light Photographer 🎯 Purpose: Drive traffic to Instagram and your booking page through emotionally resonant visual inspiration.

by BOOSTLAB AI

WHY USE PINTEREST?
Visual Search Engine
Pinterest is not just a moodboard platform — it's a visual search engine. Clients (especially women) use it to look for inspiration before booking photoshoots.
Client Search Terms
You want your content to appear when they search for terms like: • "natural couple poses" • "branding shoot ideas" • "warm portrait photography"
Your Strategy
Your job: pin your own work in the formats and language they're already searching.
FORMAT & TECHNICAL GUIDELINES
Pin Size & Type
  • Vertical 1000 x 1500 px (2:3 ratio)
  • JPG or PNG
Design Elements
  • Clear, readable title in elegant font
  • Natural, calm, warm — matching your brand aesthetic
Destination
  • Each pin should link to either your Instagram, booking page, or blog article
PINTEREST BOARDS TO CREATE
Natural Couple Poses
Create a board focused on authentic couple photography
Soft Brand Sessions
Showcase your branding photography for creative professionals
Authentic Portraits
Highlight your approach to natural, unposed individual portraits
Client Experience or Behind the Scenes (Optional)
Share your process and what clients can expect
Each board should contain at least 6–9 pins and match the topics below.
đź“Ś EXAMPLES OF PIN SERIES (BY BOARD)
🧡 Board: Natural Couple Poses
Targeting couples who want honest, emotional, unstaged photos
Pin ideas:
• “5 Couple Poses That Don’t Feel Awkward”
• “How to Photograph Connection, Not Perfection”
• “Golden Hour Couple Shoot — Unposed & Beautiful”
Keywords for descriptions:
natural couple photography, emotional couple portraits, candid couple session, golden hour couple, slow love photography
đź’Ľ Board: Soft Brand Sessions
For creatives, coaches, authors, and small conscious brands
Pin ideas:
• “Branding Photography That Feels Like You”
• “How to Look Natural in Your Brand Photos”
• “Authentic Visual Identity for Coaches & Creatives”
Keywords:
creative branding shoot, personal brand photography, natural headshots, author portraits, branding for introverts
📸 Board: Authentic Portraits
For individuals who are camera-shy or want honest personal work
Pin ideas:
• “You Don’t Have to Pose to Be Photographed”
• “Portraits for People Who Hate Being Photographed”
• “Warm, Natural Light Portraits That Feel Like You”
Keywords:
natural light portraits, portrait inspiration, women’s portraits, honest photography, Charleston photographer
EXAMPLE PIN LAYOUT & DESCRIPTION
Visual Content
Portrait of a woman in soft light, no direct eye contact, minimal background
Overlay Title
"Portraits that feel like you — no posing required"
Pin Description
Natural-light portrait session in Charleston, SC. For women who want to feel seen — not staged.
Call to Action
Click to see the full session + how to book.
Contact Info
Instagram:
đź’Ś Booking:
HOW TO START POSTING ON PINTEREST
Create a Pinterest Business Account
If you haven't already
Set up 3–4 boards
Using the categories above
Design pins
In Canva (use 2:3 templates)
Use real client photos + titles + keywords
Authentic content performs best
Pin consistently
Aim for 3–5 pins per week
Link each pin
To your booking page or Instagram
Track performance
Look for repins, saves, clicks — and adapt visuals/texts accordingly
Why this works:
100%
Intent-Based
Pinterest users are already looking for ideas
2x
Search Engine
Works like Google for visual content
Months
Long-Term Traffic
One good pin can bring visitors for months
Pinterest users are already looking for ideas — you're just positioning your work where they can find it. Unlike Instagram, Pinterest gives long-term traffic and works like Google. One good pin can bring visitors for months.
đź”— Ready to build your own strategy & content plan?
✨ This was just one example of what’s possible inside BOOSTLAB.
Your style, your audience, your voice — let’s create a strategy and visual content that feel true to you.